About
Passionate about business for over 20 years, Jean-Luc Rousseau is recognized for his client-centered approach and his ability to find creative solutions to the complex challenges of selling a business.
As a partner at RCA Brokers, he guides Quebec entrepreneurs through one of the most important decisions of their lives: selling their business. His expertise covers the entire process, from initial valuation to closing the transaction.
Jean-Luc masters the art of communication and negotiation—essential skills for obtaining the best possible terms for his clients while maintaining constructive professional relationships with potential buyers.
His articles share the knowledge gained through numerous transactions and aim to help business owners better understand the sales process and make informed decisions.
Areas of Expertise
- Negotiation & M&A Strategy
- Business Valuation
- Business Transfer
- Communication & Project Management
Articles by Jean-Luc
5 articles published
Why Prioritize Strategic Buyers When Selling Your Business?
Discover why strategic buyers often offer a better price, a higher payout, and better chances of closing.
When a Business Sale Derails After a Year (and $50K in Fees)
How to prevent a transaction from collapsing after months of work and tens of thousands of dollars in professional fees.
A Growth Opportunity—Or Better Yet, Sell?
When faced with an acquisition opportunity, should you buy or sell? Reflections on recognizing the right moment.
When to Inform Employees About Your Business Sale?
Revealing your plans too early can be costly. Here's how to avoid mistakes.
When to Sell Your Business?
A strategic choice to maximize its value and ensure a successful exit.